Hello,
I'm Teresa
FREELANCE Art DirectoR,
SENIOR DIGITAL designeR
I am a seasoned Digital Designer based in Los Angeles.
I'm here to help my clients find their visual identities and bring them to light in the best way possible. My specializations include e-commerce visual design, UX, and digital branding.
Let's work together!
Invisible Hand / Spotify
Art Director
Invisible Hand is a creative agency that harnesses the power of creativity and storytelling to propel the world forward. As a Freelance Art Director I was tapped to create the visual identity for Spotify's 2023 Asian & Pacific Heritage Month campaign, “Rising. Together." The campaign shines a spotlight on up-and-coming artists, particularly Southeast Asians, South Asians, and Pacific Islanders. My designs were displayed in-app, across social media, Spotify's newsroom 'For the Record' and a billboard running in Times Square NYC.
J.McLaughlin
UX/UI, Senior Designer
J. McLaughlin is a contemporary American Apparel brand. I was able to provide responsive UX designs during their replatform and consequently designs for their
e-commerce site and daily emails.
J.McLaughlin.com
E-Mail Marketing
Halsbrook
Halsbrook is an online luxury boutique that carefully curates on-trend fashion for women over 40. Given such a specific demographic, when I redesigned the site to be responsive, I made sure the shopping experience was easy and clear.
UX/UI Designer
Aldea Home & Baby
Art Director, Senior Designer, and Social Media Manager
Aldea is a boutique retailer that offers unique baby & home furniture, decor, gear, and gift items. I provide art direction and design for their e-commerce site, catalogs, product packaging, and manage their social media.
giggle
Director of Digital Design,
Creative & Marketing
giggle was a luxury baby retailer providing new parents with a curated product selection needed for a new baby.
As the Director of Digital Design,
I lead the e-commerce and mobile experiences, online registry, digital marketing campaigns, and weekly emails.
As the lead creative designer, I designed mail order catalogs, custom brand packaging, proprietary products and product packaging, including private-label bedding, apparel, feeding, and spa lines.
I also provided art direction for all home and fashion photography from concept to on-set execution.
Right Start
Creative Director
Right Start was an acquisition by giggle and became a mid-priced sister brand.
As the Creative Director, I was tasked to create a new brand identity that felt fun, bubbly, and most importantly, like giggle's kid sister. The new brand identity was then integrated into the Right Start e-commerce site with only a redesigned UI within a 6-month timeline.
AboveBoard
Financial
Art Director
AboveBoard Financial is an online independent insurance brokerage providing financial advice. I was asked to give a fun approach to their brand identity through a redesign of their website, email, and social media ads.
Social Media Ads
AboveboardFinancials.com
IRC.com
Social Media Ads
Senior Designer
The IRC is one of the
largest humanitarian organizations in the world.
I assisted in the 2016 full redesign of Rescue.org, moving to a responsive, category-leading website. Along with the rebranding,
I provide design templates for their social media ads, videos and internal documents.
Let's Work Together
teresa@teresayuen.com